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The Complete Guide to Swiss Watchmaking Excellence

Discover the heritage, craftsmanship, and innovation behind the worlds finest timepieces.

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Watches and Wonders Geneva is the luxury watch industry’s premier annual event. Evolved from SIHH [...]

14
Sep

The pre-owned luxury watch market now exceeds CHF 20 billion annually — approaching new watch [...]

14
Sep

Silicon transformed watch escapements. This semiconductor material eliminates lubrication needs, resists magnetism, and enables precision [...]

14
Sep

Geneva Watch Days represents the new era of watch shows. Born from the 2020 pandemic [...]

14
Sep

Water resistance ratings confuse many watch buyers. “30 meters” doesn’t mean you can dive 30 [...]

12
Sep

In 1969, Zenith changed watchmaking forever. The El Primero became the world’s first automatic chronograph [...]

12
Sep

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